NPR's Schiller mulls strengths of public and commercial media

NPR prez Vivian Schiller spoke at the National Press Club in Washington today, focusing on what commercial media can learn from pubcasting--and the other way around. Public broadcasters, she said, shouldn't be shy about promoting and marketing themselves aggressively, as their commercial cousins do. And for-profit media would do well to take note of the dedication of the public broadcasting workforce. “There are 8,000 people that work in public radio … Nobody in public media is there because they think they’re going to get rich fast, or even slow. They’re all motivated by the mission.”