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Mar 31, 2009

Intel chips in some cash for NewsHour

PBS’s NewsHour with Jim Lehrer has signed a major new corporate underwriter, Intel Corp., through the rest of 2009. As part of the deal, NewsHour staffers will help plan and moderate several small meetings on national issues and a larger conference on innovation this year, says spokesman Rob Flynn. On Mondays, Wednesdays and Fridays, the program will thank Intel with a 30-second underwriting credit and a short mention at the other end of the show, plus short mentions on Tuesday and Thursday. The NewsHour also has underwriting from Chevron Corp., Grant Thornton LLC accounting and consulting, the Bill & Melinda Gates Foundation, and more than a dozen other foundations.

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