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Apr 17, 2007

IMA backs Google's web performance metrics

Integrated Media Association has proposed that public radio's web operations use Google Analytics as their standard system for measuring website usage. To establish the metrics for a pilot group of 50 stations by July 1, the IMA Board decided to invest up to $25,000 of the surplus from its February conference. It's asking the CPB Radio Program Fund to put in $500,000.

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