Feb 14, 2007

Chester seeks recommitment to noncommercialism

While urges its troops to back "permanent funding and independence from partisan meddling" for pubcasting, media reform activist Jeff Chester wants to see a trust fund only if it supports a "truly noncommercial" system. Such a system would reserve 30 percent of its funds for news and public affairs, air kidvid without commercial underwriting and bring in half of its programs from independent producers. He advises: "We shouldn't help save 'Big Bird,' if all the public is going to get is more of the same of what we have today." Chester discusses his recommendations in Digital Destiny: New Media and the Future of Democracy, just published by the New Press.

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