Media cos. want parents, not the FCC, to control kids' TV viewing

Commercial networks, broadcast, cable and consumer electronics trade associations, film studios and the Ad Council are partnering on a broad campaign to educate parents about V-chips, cable channel blocking and other tools and techniques for controlling what kids see on TV, reports Broadcasting & Cable. A new website, www.thetvboss.org, is the cornerstone of the campaign, which is an effort to stave off federal content regulation as FCC leaders aggressively police broadcast indecency and support a la carte cable models.