Craig Aaron, president of the media-reform group, presented “Greater Than the Sum: Creating Collaborative and Connected Public Media in America” Thursday (June 28) to some 100 media makers and funders.
Drawing from the report, Aaron proposed six categories for inclusion in a broader definition of public media:
- Noncoms such as NPR, PBS and Link TV;
- Community media, including radio stations owned by local nonprofits and nonprofit online journalism projects;
- Independent producers in film, radio, print and digital multimedia, such as the Association of Independents in Radio;
- Independent nonprofit publications and websites, such Mother Jones and ProPublica;
- Information media, including websites that aggregate information or offer informative interactive applications, such as SeeClickFix; and
- Capacity-building organizations, like the National Center for Media Engagement, that provide resources and analysis for the field.
In the meantime, GFEM itself is doing a little redefining. The group, an association of grantmakers working in the fields of media arts and public-interest media, unveiled a name change at the conference, meant to reflect its own broader mission. The organization will now be called Media Impact Funders. — Debra E. Blum