Apr 7, 2005
"Imagine laughing and learning with Elmo, Big Bird and even Oscar any time of the day," says Sesame Workshop President Gary Knell in a Washington Post story on the launch event for PBS Kids Sprout, the digital programming service for preschoolers in which the Workshop and PBS hold an equity stake with Comcast and Hit Entertainment. As the deadline for public TV stations to sign affiliation marketing agreements with the digital service neared, the Boston Globe reported that WGBH was negotiating for special provisions that would allow it to keep operating its local digital preschool channel.
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