'Radiolab' signs with CAA

WNYC's Radiolab has signed with CAA (Creative Artists Agency), according to Variety. CAA, based in Los Angeles, is one of the premier talent agencies, with clients such as George Clooney, Brad Pitt, Oprah Winfrey and Steven Spielberg. Variety said the move was an indication of "the Peabody Award-winning show's further push into the mainstream." The report said CAA aims to expand Radiolab's brand with film and television projects, tours and sponsorships.

Radiolab and Longshot Radio team up on rapid-fire audio experiment

From noon today until 6 p.m. tomorrow, public radio’s Radiolab is teaming up with listeners and radio producers in New York and around the world for an experiment in rapid-fire audio creativity. The show is working with Longshot Radio to create and solicit stories about the challenges of the creative process, in connection with the 99% Conference, an event where speakers of all kinds will discuss how to put ideas into action. (Radiolab’s Jad Abumrad and Jonah Lehrer, a science writer and frequent contributor to the show, are featured speakers.)

As Radiolab explains on its blog, “we’re interested in gathering stories about creativity’s most dramatic (translation: roughest) moments, and how those moment often (okay, every now and then) lead to creative success.” Longshot’s producers in New York have set up a booth for recording stories at the conference, and listeners are invited to pose and answer questions via Radiolab’s website. Producers are also welcoming submissions within the next two days from anyone who wants to participate, whether at the conference or across the country.

To play along or for more information, read the Radiolab blog post, check out Longshot’s SoundCloud page and follow Longshot Radio on Twitter.

Sparkwise tool tracks impact across platforms

Pondering media impact? Sparkwise, a free cloud-based measurement tool from Berkeley, Calif.-based design agency Tomorrow Partners, "provides you with a blueprint of exactly where your online presence has the most impact, where you should promote your projects, and areas where you may be deficient in attracting your audience," according to the Center for Social Media. Users create widgets to aggregate and analyze metrics and data including website traffic, Google mentions, Tweets, Facebook likes, YouTube and Vimeo views. It's designed for filmmakers, activists, journalists, funders, programmers, community organizers and change agents.

Editor's note: This post originally reported that Sparkwise was a collaboration between Tomorrow Partners and BAVC (Bay Area Video Coalition). While BAVC was involved with the initial idea of an impact dashboard, they are not a partner in Sparkwise, according to Gaby Brink, founder and executive creative director of Tomorrow Partners.

WUIS dropping classical for talk this summer

WUIS, a public radio station operated by the University of Illinois Springfield, will transition from classical to news and talk in July, reports the Illinois Times. The shift follows the retirement of Karl Scroggin at the end of March, who had hosted the weekday Classics since 1984. The station has already started streaming a 24-hour classical digital channel with live announcers. “We recognize classical radio is one of those things that’s slowly going away, but we’re still willing to make an effort to get it to people who want it," General Manager Bill Wheelhouse said.