Host Pearson's son will succeed him on Iowa PTV's "Market to Market"

Iowa Public Television has selected Grinnell, Iowa, businessman and farmer Mike Pearson to take over for his late father, Mark, as the host of Market to Market, the network’s weekly national agribusiness series. The station said that Mike Pearson represents "the sixth generation of Pearsons rooted in Midwestern agriculture." After graduating from Winterset High School in 2003, he managed his family’s grain and livestock operation and provided market updates and news reports for WOI Radio in Ames, Iowa. He graduated from Simpson College and worked in banking in Grinnell. He and his wife, Heidi, still live there, "where they continue to build the Genuine Pearson Cattle Company brand," the station said. Mark Pearson hosted the program for the past 20 years until his death June 2. The show's original host, Chet Randolph, hosted for its first 17 years.