iOS podcast app could be "boon" to public radio, Ramsey says

Apple is rumored to be preparing a new standalone app for podcasts as part of iOS6, the next version of the iPhone operating system. “To say this would be a tremendous boon to public radio is, of course, an understatement,” writes media strategist Mark Ramsey on his blog. “The ‘work’ to use podcasts today is far too great — the thresholds are too high for most consumers. Anything that makes that process easier and more attractive will mightily contribute to acceptance and usage.” Ramsey adds that broadcasters should be developing effective podcasting strategies and experimenting with ways to make money from their podcasts.