UPDATE: WMFE-TV holding out for more lucrative offer

The Orlando Sentinel is reporting that the sale of WMFE-TV in Orlando, in the works for more than a year, has been canceled. “Due to the protracted approval process at the FCC and changes within the broadcast market, WMFE has voluntarily opted out of its current proposed deal to sell WMFE-TV to Community Educators of Orlando, Inc.,” WMFE President Jose Fajardo said in an email to the paper. “WMFE is currently pursuing new options that will prove to be more beneficial to WMFE and to the Central Florida community.” The pending sale, to a local group representing religious broadcaster Daystar, created a scramble for a new primary in the Orlando market last spring (Current, April 18, 2011).

UPDATE: Fajardo says the station is opting to await a better offer than the $3 million offered by Daystar. "The market conditions have changed in a favorable way to be able to pursue other options for WMFE," he tells the Sentinel.