PBS to produce public TV track at 2012 PMDMC

Next year's Public Media Development and Marketing Conference, the annual event organized by pubradio's Development Exchange, will include a new track for pubTV professionals, produced by PBS, on pledge practices, fundraising and community engagement around children’s programming, and television-specific research. DEI and PBS announced the collaboration in a statement today (Dec. 6). "For the first time, the whole public media family will have the opportunity to focus together on the very best fundraising ideas and practices," said DEI President Doug Eichten. The partnership "demonstrates the spirit of institutional collaboration that is critical at the national and station levels," said PBS President Paula Kerger. The 2012 PMDMC takes place July 12-14 at the Seattle Sheraton.