Survey explores whether public wants to have public-funded media

Is public funding of media a good idea? That's what Spot.us, an open source project to fuel “community powered reporting,” wanted to know. So it did an online survey with assistance from the Reynolds Journalism Institute and Free Press. Just over 400 web users participated to answer, among other things, how media should be financed. Would they support a pubmedia endowment to increase funding for educational programs, arts, and investigative journalism? Overwhelmingly, 84 percent, said yes; 3 percent said no; the rest were undecided. They also would overwhelmingly support (93 percent) the creation of a matching grant program that would combine foundation grants with public funding to support innovation and investment in local news and journalism. Details at MediaShift's Idea Lab.