Alexis Rapo, formerly of Disney-ABC, began work today (Aug. 2) as vice president, broadband and interactive media, for WGBH, the Boston station announced. She'll take the lead in shaping WGBH's digital product and service strategy, including new formats and platforms. Rapo is credited with the creation of several "industry first" technical innovations at ABC, the station statement said, including first network to offer episodes on iTunes (in 2005), and first to stream ad-supported full episodes online (May 2006). She won an Emmy in 2006 for interactive television and programming.
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