Explorer concept inspires UNC-TV channel

UNC-TV used PBS's Explorer branding identity (Current, June 23, 2009) to create its own new Explorer Channel, offering travel, culture, science, nature, history and outdoor programming. In announcing the channel, the station said it's in response "to a demonstrated need for diverse public television programming for adults, including daytime programming." PBS execs continue to draw attention to the Explorer concept. At this month's Round Robin in Baltimore, PBS programming head John Wilson spoke of ongoing focus the branding, as well as using it to draw in desired audiences such as the 40- to 64-year-old "femographic."