Jun 26, 2009

Think of all the stories we could share

Mediavore, the blog launched seven months ago by Todd Mundt and Graham Griffith, posted its 1001th entry today and marked the occasion with a special post challenging public broadcasters to think more broadly about their roles as curators of online content. Mediavore's singular purpose is to point readers to the best public media content on news and cultural topics of the day but, as Mundt notes, there is plenty of room for other pubcasting outlets to take up this work. "The technology we have today puts nearly everything that every radio and TV station produces in the hands of anyone who wants it," he writes. But, oddly, few pubradio websites make the effort to point their online audiences to stand-out coverage of their colleagues at PBS or stations. NPR.org "consistently, perhaps unintentionally, sends the message that there’s no value in offering a video discussion from The Newshour next to a related report it’s produced," Mundt writes. Websites produced by PRI and MPR fall short in this regard as well. "This isn’t criminal behavior; it’s simply a failure to recognize that putting some of the pieces together makes all of it more valuable to our audience." He concludes: "We say all this not to complain, but to point out an opportunity."

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