Weekly underwriting now encouraged

The Sponsorship Group for Public Television, a sales organization for producers, is now pitching to underwriters on kid's shows including Arthur and Clifford to run spots for as short as a week, The New York Times is reporting. Current reported in October 2008 that pubcasters had been advocating for such a move; the Sponsorship Group had previously offered only yearlong sponsorships. “We’re trying to be more flexible,” Suzanne Zellner, veep for corporate sponsorships for WGBH, told the Times.