In Vermont, personalized HD Radio demos make the difference in converting listeners

Vermont Public Radio's Rich Parker describes how a personal approach to educating listeners and retailers about HD Radio has made all the difference in bringing audiences to the network's new multicast service. "In the abstract, it’s hard to get across how revolutionary digital multicasting really is," he writes in Radio World online. "But once people start to actually see and hear the units, they are excited about getting a radio as soon as they can."