The
New York Times has opted to sell its 50 percent stake in the Discovery Times Channel back to Discovery Communications Inc., ending its three-year-old partnership with cable network, the
New York Observer reports (see
earlier post).
In a conference call announcing its first quarter earnings,
Times CEO Janet Robinson told analysts today that the company will shift its focus to short-form programming for distribution on its
recently redesigned website. "Advertisers are really coveting that," she said (via
Romenesko). The
Times previously partnered with a variety of public TV shows, such as
Frontline, Now with Bill Moyers, Nova and
The NewsHour.
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