Jul 30, 2012

Jacobs Media shares findings from annual tech survey

Jacobs Media has shared some data from its fourth annual Public Radio Tech Survey. Among the statistics:
  • The number of respondents using tablets such as Apple’s iPad increased 407 percent over last year. Use of smartphones continues to grow as well.
  • Nearly half of public radio members have been members for five years or less.
  • Four of 10 listeners do most of their radio listening in cars.
  • One in 10 owns a vehicle with a “digital dashboard” such as the Ford SYNC.
  • Texting and use of social networks has continued to grow from year to year.
Jacobs Media will present the full study in a keynote address Sept. 13 at the Public Radio Program Directors conference in Las Vegas.

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