The Campaign for Commercial-free Childhood organized a campaign to
urge local public TV stations not to affiliate with PBS Kids Sprout, the ad-supported digital cable channel launching this fall. "Just because PBS has abandoned its commitment to commercial-free programming for children doesn’t mean your local station has to do so," CCFC says in a call-to-action on its website. A
San Jose Mercury News article about the
inescapability of ads targeted to kids points parents to CCFC's website.